[…]searches online for your product or service and finds your website, but doesn’t find the content or design of your website relevant to what they are looking for, they will most likely abandon it in favor of another search result. Of course, engagement and satisfaction are also key things to think about. Users evaluate relevance and engagement at roughly the same time. Engagement is a highly subjective measure of how excited someone gets when they first encounter a website. It involves everything from the typography of your fonts to the emotional impact of your logo to how intuitive your site […]
[…]they can get their needs met on your site. They may do so in any of the following ways: 1) Reading content in a very specific order. Users tend to focus on content that is at the top left, top right, and along the left side of each webpage, as the following heatmaps depict. 2) Trying to navigate through your website. Users get very frustrated with non-intuitive navigation. If they can’t find what they’re looking for in under a minute, they tend to look elsewhere or give up entirely. This includes your top-level navigation, search, and the way content is organized throughout […]
[…]you can also use this information to consistently convert leads to customers. You can test your content with different types of people to see what content is most likely to convince people to buy. You can update online ad copy in a matter of minutes and can even run multiple ads at the same time to see which ones perform the best. The most important thing you need to know about inbound, however, is that it’s only going to grow in importance. People are growing tired of seeing t.v. commercials that interrupt their favorite shows. Millennials and other generations that […]