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Why Writing Matters for Business

Relevance: 100%      Posted on: April 13, 2016

With the shift to social media as a key platform for building customer relationships, many organizations, from small "solopreneurships" to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on a consistent basis. Now more than ever: writing matters for business and a business's ability to write effectively may greatly affect its position in a given market. Below we explain exactly why writing matters for businesses of all shapes and sizes, and also provide 3…

Content Marketing Strategies Now and in the Future: An Interview With Scott Abel, The Content Wrangler

Relevance: 30%      Posted on: July 19, 2017

We sat down with Scott Abel to talk content marketing strategies. Scott is Founder and CEO of The Content Wrangler, a San Francisco-based international content strategy consultancy. CONTENT GARDEN: We work a lot with small businesses and non-profits who don’t have a content strategist or content marketer on staff. Can you speak to why the ability to develop and deploy effective content is important for smaller organizations' content marketing strategies? Scott: “Effective” is the operative word here. In order to develop effective content—content that achieves a desired goal or intended result—we must put a plan in place that helps measure whether our efforts…

The Complete Guide to Content Marketing for Small Business, Part 3: Improving Over Time

Relevance: 28%      Posted on: September 14, 2016

Welcome to Part 3 of our series, "The Complete Guide to Content Marketing for Small Business." To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we've decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your "content niche" as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we discussed how to create a sustainable plan for developing, publishing,…

Small Businesses and the Power of Social Media Customer Care

Relevance: 26%      Posted on: December 20, 2017

The internet marketplace is booming with small businesses and non-profits taking advantage of the amazing accessibility to communities that social media offers. One cannot deny that the era of social media is a blessing and opportunity for the smaller businesses in our community, but with more and more of them getting online, it can be hard to truly stand out above the noise. That’s why all the smart digital marketers are turning their attention to social media customer care (SMCC), a little area of social media marketing that has often been overlooked by even the biggest of companies, as…

Why Your Content Marketing Plan Is Your Most Valuable Business Asset

Relevance: 26%      Posted on: September 6, 2017

A content marketing plan can help you create content that consumers want and marketing they can't ignore. But what does a content marketing plan look like? What should it contain? How do you put your plan into action? If you've come up against questions like these, you may be ready to create your first content marketing plan and to learn why it's your most valuable business asset. Really? A Content Marketing Plan Is Your Most Valuable Business Asset? Absolutely. Think about what marketing looks like now. If you own a business, run a non-profit, or work with any other type…

Website Redesigns: What to Do if You’re Not Happy With Your Website

Relevance: 24%      Posted on: August 2, 2017

If you're unhappy with your current website, chances are you're considering a website redesign. You may have really liked your website when it was launched, but now it feels dated. Maybe you never really got the design you were looking for. Or maybe you're having a hard time maintaining your website because the technology it runs on is confusing or not very usable. Before you launch a website redesign process, however, there are several things you should consider. When to Consider a Website Redesign In general, you should seriously consider a website redesign if any of the following is true:…

A Free Digital Marketing Strategy Template for Small Businesses and Non-Profits

Relevance: 24%      Posted on: November 8, 2017

If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks like posting, responding to messages, and developing new content for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and…

3 Common Social Media Marketing Challenges and How to Solve Them

Relevance: 23%      Posted on: August 10, 2016

Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to…

What Features Should You Have on a Non-Profit Website?

Relevance: 22%      Posted on: November 2, 2016

Being a non-profit organization brings with it some special circumstances that are different from those of commercial businesses. The same goes for designing a website for a non-profit. In particular, there are four features any good non-profit website needs: A Donate Button A News Section or Blog A Description of Programs A Description of Volunteer Opportunities Why These Four? More often than not, users accessing a non-profit website will want to help the organization. Through donations, keeping up with the organization’s recent news, reading about programs that the non-profit runs, and considering volunteer opportunities, visitors to the site can immediately see…

Why You Should do a Website Audit at Least Once Per Year

Relevance: 22%      Posted on: September 27, 2017

If you own a website, chances are you've replaced outdated content. But how often do you do a systematic website audit to ensure that all of your content is current, reliable, and authoritative? How often do you check all the links on your website to make sure they still lead somewhere? How often do you assess each piece of content for its effectiveness in light of your organizational goals and your target consumer base? If your answer to questions like these is: "Errr," you might want to consider instituting a yearly website audit to make sure your content is ship-shape and…