Search Results for: writing

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Why Writing Matters for Business

Relevance: 100%      Posted on: April 13, 2016

With the shift to social media as a key platform for building customer relationships, many organizations, from small "solopreneurships" to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on a consistent basis. Now more than ever: writing matters for business and a business's ability to write effectively may greatly affect its position in a given market. Below we explain exactly why writing matters for businesses of all shapes and sizes, and also provide 3…

How to Find the Right Editor: 5 Questions to Ask

Relevance: 76%      Posted on: February 13, 2019

It's not easy to find the right editor for your website content, internal documents, or ebook. And at the same time, it can be difficult to be pitch perfect in every respect of running your business or non-profit. So what if you have a few spelling errors and misplaced commas on your website? It’s the message that matters… right? Unfortunately, potential clients will judge you on the quality of your writing, even if writing isn't your specialty. Fortunately, you don’t have to do everything by yourself. Before your work with an editor, however, be sure you vet them by asking…

5 Blogging Tips and Tricks for Small Businesses and Non-Profits

Relevance: 73%      Posted on: January 30, 2019

Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog. Blogging Tip #1: Target Your Audience Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing…

How to Start a Peer Review Circle to Improve Your Content

Relevance: 70%      Posted on: October 3, 2018

Peer review circles may sound like something that only full-time writers need. Regardless of what industry you are in, however, you are expected to engage in some kind of writing. Even if you aren't a small business owner or don't do marketing or promotion as your main work activities, you still need to know how to write effectively in order to communicate with a variety of audiences. Being technically correct in your use of spelling and grammar is important and there are many tools available to help in this regard. It is far more important, however, to be correct in…

When You Shouldn’t Write Your Own Website Content

Relevance: 61%      Posted on: October 17, 2018

If you're a small business owner or non-profit manager, you may be looking to write your own website content. As a client-centered business, we encourage clients who want to write their own website content. But before you start toiling away, however, keep in mind that it is not always a good idea to write your own website content. Don't Write Customer Testimonials You should encourage customers to write their own testimonials with minimal direction. When customers are happy with the products or services that you’ve provided for them, it’s natural to ask them if they would be interested in sharing a…

When You Should Hire a Copy Editor for Your Content

Relevance: 53%      Posted on: November 14, 2018

If you're not sure when you should hire a copy editor for your content versus trying to rework it yourself, our answer is always: it depends on a lot of factors. You should ask yourself if you can produce error-free writing on your own, for instance. Or if you have the time, energy, and know-how to go through all of your content systematically. In short, if you're not a copy editor, you just might need one. Below are some of the situations we see most often when people need a copy editor. Situation 1: When Dealing With a Document That…

3 Tips for Creating a Winning Small Business Blog

Relevance: 45%      Posted on: April 10, 2019

If you've ever tried to create a small business blog, you might have struggled to develop content. What should you write about? Who should you write to? Do blogs really help advertise your business? If you have questions like these, below we've gathered a few of our favorite small business blog tips for you to check out for yourself. Small Business Blog Tip #1: Research Your Competitor’s Blogs Before starting your small business blog, it’s important to research what kind of content is out there, and who’s posting it. Start by researching competitors in your industry that are creating blogs of…

4 Tips for Creating a Winning Non-Profit Blog

Relevance: 36%      Posted on: January 16, 2019

If you work for a non-profit and are looking for ways to create traffic to your website, you might have considered creating a blog. In fact, you may have checked out some of our own blog posts to get ideas. To help you feel more confident in your blogging efforts we've gathered a few non-profit blog tips to get you started. Non-Profit Blog Tip #1: Understand How Your Blog Supports Your Organization Before launching a blog for your non-profit, it’s important to have a clear vision for what your blog is going to do to help your organization. How will it…

Content Marketing Strategies Now and in the Future: An Interview With Scott Abel, The Content Wrangler

Relevance: 31%      Posted on: July 19, 2017

We sat down with Scott Abel to talk content marketing strategies. Scott is Founder and CEO of The Content Wrangler, a San Francisco-based international content strategy consultancy. CONTENT GARDEN: We work a lot with small businesses and non-profits who don’t have a content strategist or content marketer on staff. Can you speak to why the ability to develop and deploy effective content is important for smaller organizations' content marketing strategies? Scott: “Effective” is the operative word here. In order to develop effective content—content that achieves a desired goal or intended result—we must put a plan in place that helps measure whether our efforts…

25+ Common SEO Mistakes Small Businesses Make

Relevance: 28%      Posted on: May 16, 2018

If you're a small business owner, you may know that optimizing your website for search engines is a proven method through which you can improve your site's ranking in search engine results. Implementing the best SEO practices on your website can help increase brand visibility and improve organic traffic to your website. However, the reverse of this is also true: if you have implemented redundant SEO practices then it could result in issues like a higher bounce rate, low click-through-rate, and decrease in ranking. Avoid these common SEO mistakes if you want to improve the search presence of your website. Redundant SEO…