Launching a new website for your small business or non-profit can be stressful. Whether the new site is a redesign of your existing website or a completely new website, there are a lot of decisions to make. In no particular order, these decisions include: Logo: Do you want a new logo for your new website? […]
Non-profits and small businesses need to make smart financial decisions. This starts with your website. A from-scratch website can cost thousands of dollars and can take dozens of hours to build. You’re much better off having your designer work from a content management system (CMS) such as WordPress, Joomla!, or Magento. And with so many […]
If you’re not in the web design industry, it can be difficult to know how to choose a web design company for your small business or non-profit. There are lots of businesses out there who make a lot of promises when it comes to web design: guaranteed visitors, mobile responsiveness, sites that never need to be […]
There’s a lot of buzz about digital marketing these days, but is it really more effective than traditional marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you’re a small business or non-profit, you may be struggling with these very issues. Most of […]
Free online fundraising tools for non-profits are all over the Internet these days, but: which ones actually work? Which ones are a waste of time and energy? We all know that non-profit organizations often struggle with fundraising. If you have ever worked for a non-profit, you know that money is typically tight, leaving little room […]
If you’re looking for local SEO tips for small businesses, look no further. If you’re not sure what local SEO is, this is also the post for you. As we mentioned in a previous post, there are really two kinds of search engine optimization: local SEO and national SEO. National SEO is the front page of […]
Welcome to Part 3 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we […]
Welcome to Part 2 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own […]
Digital technologies change all the time. The websites that were fashionable and user-friendly last year look hopelessly out-of-date this year. If you’re a small business owner, you may struggle, as many of us do, to maintain an aesthetically-pleasing website that continues to be relevant. Here’s a little secret to make you feel better: everyone does. […]
