Are you leveraging your technical content to attract and retain customers? If you’re not sure about your answer to this question, Guiseppe Getto<\/a>, the President and Founder of Content Garden, offered a webinar for the Content Wrangler on June 16th, 2020 entitled: How to Use Technical Content to Attract and Retain Customers<\/a>.<\/p>\n\n\n\n

Today’s customers are increasingly savvy. They do a ton of research before purchasing a product or service. You may think that your content is too dense for your customers. Information like product specifications, technical requirements, and process workflows may seem like information that should never leave your organization, but you would be wrong. This information is great fodder for search engines and other channels that customers are using to find your organization.<\/p>\n\n\n\n