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{"id":7520,"date":"2019-09-18T09:00:39","date_gmt":"2019-09-18T13:00:39","guid":{"rendered":"https:\/\/www.contentgarden.org\/?p=7520"},"modified":"2019-09-24T16:22:15","modified_gmt":"2019-09-24T20:22:15","slug":"effective-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.contentgarden.org\/effective-facebook-ads\/","title":{"rendered":"The Anatomy of Effective Facebook Ads"},"content":{"rendered":"

\"A<\/p>\n

If you work for a small business or nonprofit and are looking for new ways to create more traffic to your website, you might have thought about paying for a Facebook Ad. You might have immediately wondered, however: what makes for effective Facebook ads? Before committing yourself, there are a few things you might want to think about, especially if you\u2019ve never created an ad on Facebook before. Below, we\u2019ve broken down some of the key elements of an effective Facebook Ad in order to help you get started.<\/p>\n

Part #1 of Effective Facebook Ads: Compelling Ad Copy<\/h3>\n

\"An<\/p>\n

You find yourself in a tough situation when writing a Facebook Ad: you want to create an ad that explains your product or service while also making sure that it does not have too much text.<\/p>\n

Understanding the right amount of text that will entice users to quickly read and click on your ad is key. What this amounts to in a Facebook Ad are two key text components: headlines and ad text. Thanks to research done by Adspresso<\/a>, we\u2019ve learned that the average headline text for a Facebook Ad is about 5 words long, and the average ad text is about 19 words long, a little bit shorter than Facebook\u2019s own recommendation of 25 words long. Keeping your text short, sweet, and to the point can be a more effective approach in getting consumers to click on your ad.<\/p>\n

You want consumers to get enough information about what it is they’re about to click on without forcing them to read too much.<\/p>\n

The ad doesn\u2019t end with the headline and ad text, however: creating a call-to-action is a huge part of an effective ad, as well.<\/p>\n

Part #2 of Effective Facebook Ads:\u00a0Clear Calls-to-Action (CTAs)<\/h3>\n

Effective Facebook ads should have prominent and easy to understand calls-to-action or CTAs. What is a call-to-action? As we explained in one of our previous blog posts<\/a>, a CTA can be understood as:<\/p>\n

A directive that you want website visitors to complete. CTAs should be simple, understandable, and easy for website visitors to execute. Depending on your goals for your website, you may choose to employ a variety of CTAs, including:<\/p>\n