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Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog.<\/p>\n

Blogging Tip #1: Target Your Audience<\/h3>\n

Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing each post should be to sell a service or product. A good tactic for increasing sales is to use blog posts to explain the value of service or product more in-depth to a consumer that has the means and desire to purchase it. Regardless of the topic of your blog post, your last paragraph of your blog post should always make a relevant pitch for a product or service that your business offers.<\/p>\n

At the same time, you don’t want to come off as too sales-focused throughout the body of your blog. Think about answering questions that people have before they buy, such as how long a product will last, what competitors say about it, etc. Instead of putting an FAQ on your website, write articles for a blog that detail common questions people may search for online. Be sure you’re answering questions people actually have, however. You don’t want to attract the wrong audience to your blog or it won’t eventually help you with sales.<\/p>\n

Related article:<\/strong><\/p>\n

4 Tips for Creating a Winning Non-Profit Blog<\/a><\/p><\/blockquote>\n