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28 Things You Should Know Before Using WordPress

Relevance: 100%      Posted on: November 30, 2016

Non-profits and small businesses need to make smart financial decisions. This starts with your website. A from-scratch website can cost thousands of dollars and can take dozens of hours to build. You're much better off having your designer work from a content management system (CMS) such as WordPress, Joomla!, or Magento. And with so many blogs and websites using content management systems for web publishing, the market for free content management systems is constantly growing and improving. The popular open-source blogging platform WordPress is the leader in this market as it currently holds 59.3% of market share. If you're considering…

The 7 Best Free WordPress Themes for Small Businesses

Relevance: 95%      Posted on: February 24, 2016

Many businesses struggle to maintain a high-quality website. There can be many reasons for this, but the most common problem we see with our clients is when someone else builds a website for them and the client struggles to update their own content. Sometimes nefarious web designers will even lock clients out of their own website in order to charge them per hour for updating content. To help clients get out of this content trap, we recommend WordPress. WordPress is a content management system (CMS) that allows you to build a range of websites, from simple blogs to full-blown e-commerce…

Keeping WordPress Secure: 4 Things Everyone Should Do

Relevance: 94%      Posted on: March 15, 2017

If you run a WordPress website and have been paying attention to the recent data breaches that have affected millions of consumers, you may be interested in keeping WordPress secure. But if you're a small business or non-profit, you may feel ill-equipped to secure your data. That takes thousands of dollars and consultation with experts, right? Though creating the most secure WordPress website possible does require a lot of expertise, there are methods of keeping WordPress secure that anyone can employ. Do I Really Need to Worry About Keeping WordPress Secure? Occasionally, we get asked this question by a client and our…

Complete Guide to Launching a WordPress Site: Part 2 (Pre-launch)

Relevance: 90%      Posted on: March 9, 2016

In Part 1 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, and design. In Part 2, we tell you how to tune up your website for optimal SEO and overall functionality before launching it. There are several elements you want in place before launching a WordPress site, including some plug-ins that will help ensure your site performs well in search rankings and doesn't drive you crazy with spam. What's a "Plugin"? If you're new to launching a WordPress site you may not realize that the basic installation of the software only comes with a…

Top 3 Ways to Optimize WordPress for SEO

Relevance: 89%      Posted on: July 20, 2016

So, you've taken our advice and built a WordPress website for your business, and your website is performing pretty well in search results. You Google keywords associated with your business, and it pops right up. This is because WordPress is naturally pretty great for SEO. As the months roll by, however, you notice it starting to slip down the page of search results. Then, pretty soon, it doesn't even appear on the first page of Google anymore. What happened? If you aren't actively optimizing your WordPress website for SEO, eventually it will stop performing well in search. Below are 3 of…

HTTP vs HTTPS: Do I Need an SSL Certificate on My WordPress Website?

Relevance: 85%      Posted on: February 15, 2017

If you've seen recent discussions online about the pros and cons of HTTP vs HTTPS and you host a WordPress website, you might be wondering: do I need to make the switch? The short answer is: yes. Google has begun rewarding websites for making the switch from unencrypted to encrypted addresses. It has also begun to mark websites that accept sensitive information like credit card info, but who don't have an encrypted address, as potentially dangerous to users. HTTP vs HTTPS: What's the Difference? When a website serves information to a user using a website address that is HTTP, third parties can…

Complete Guide to Launching a WordPress Site: Part 3 (Maintenance)

Relevance: 83%      Posted on: March 16, 2016

In Part 1 and Part 2 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, design, SEO, and overall functionality. In Part 3, we tell you how to maintain your new site post-launch. There are several things you'll want to consider as you continue to grow your website through WordPress, including regular maintenance updates, blogging, keeping content current, and social media. After Launching a WordPress Site: The Honeymoon Period After you first get done launching a WordPress site, if you're anything like us, you may find yourself checking our site over and over to ensure everything…

3 Tips for Converting Your WordPress Website to SSL for Free

Relevance: 81%      Posted on: March 8, 2017

As a follow-up to our previous post on SSL certificates, here we tell you how to convert your WordPress website to SSL. If you read the other post, or have been paying attention to online discussions, you know about Google's recent decision to mandate SSL certificates for all ecommerce websites. What you might not know is how to go about converting your website from HTTP to HTTPS in order to secure the coveted green padlock icon that will demonstrate to all your website visitors that your site is safe and secure. There are actually lots of ways to go about making…

Complete Guide to Launching a WordPress Site: Part 1 (Setup)

Relevance: 79%      Posted on: March 2, 2016

So, you've taken our advice and decided launching a WordPress site for your business's website is the way to go. Great idea! Now you need to be guided through the process of launching a WordPress site. With their famous five-minute installation, WordPress websites are relatively easy to launch... if you know what you're doing by the time you get to that point. If you've never launched your own website before, you may find the sheer number of options for hosting, themes, and other options very overwhelming. To help you get ready to launch your first WordPress website, below we tell you…

Top UX Tools of the Trade: Prototyping, Usability, and Content Management

Relevance: 41%      Posted on: January 20, 2016

In a previous post, I described why UX is essential to think about for any business who has a web presence. In this follow-up post, I'll talk about some of the best, and most affordable, UX tools of the trade for helping you assess and grow that web presence. What UX Tools of the Trade Look Like for the Average Business: Prototyping, Usability, and Content Management If you're reading this and you're not sure what UX is, read my previous post where I define it. Essentially, the average business needs to think about three regular activities that involve UX: prototyping, usability,…