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What It Really Means When People Say “Social Media Is the New Word of Mouth”

Relevance: 100%      Posted on: October 4, 2017

If you run a small business or non-profit, you have probably heard the phrase, "social media is the new word of mouth," but what does that phrase really mean? Is social media really replacing word of mouth advertising? Are more people using social media than they are talking to people face-to-face? To help get to the bottom of this, we did a little research into what the data about word of mouth and social media tells us. Here's what we found. Word of Mouth Is Still Word of Mouth According to Nielsen, 92% of consumers trust recommendations from friends and family above…

Small Businesses and the Power of Social Media Customer Care

Relevance: 100%      Posted on: December 20, 2017

The internet marketplace is booming with small businesses and non-profits taking advantage of the amazing accessibility to communities that social media offers. One cannot deny that the era of social media is a blessing and opportunity for the smaller businesses in our community, but with more and more of them getting online, it can be hard to truly stand out above the noise. That’s why all the smart digital marketers are turning their attention to social media customer care (SMCC), a little area of social media marketing that has often been overlooked by even the biggest of companies, as websitebuilder.org.uk…

3 Common Social Media Marketing Challenges and How to Solve Them

Relevance: 89%      Posted on: August 10, 2016

Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to…

Social Media for Small Business: 3 Do’s and Don’ts

Relevance: 88%      Posted on: June 14, 2017

Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you're a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory content, or slamming the competition on social media can be major traps and can actually hurt your sales in the long run. To help you avoid these and other pitfalls, below we share 3 do's and don'ts for doing social media for small business. Social…

How To Supercharge Your Social Media Strategies Without Spending a Fortune

Relevance: 87%      Posted on: February 17, 2016

Social media strategies are no longer optional for businesses or non-profits. Customers and donors use social media to vet new products with their friends, to learn more about a business before purchasing, to learn more about a charity or cause before donating, and to interact with customer service if there's a problem or just want to express their brand loyalty. Keeping on top of social media can be expensive. In sheer hours alone, you may find you're engaging too much with your social media channels. Working to supercharge your social media strategies doesn't have to break the bank, however, if…

Creating a Healthy Buzz: Why You Should Use Social Media in Healthcare

Relevance: 87%      Posted on: May 18, 2016

Leaders of the healthcare industry are smart to tread carefully when representing their organizations online. Healthcare organizations, not unlike most private and public organizations, want control over the way they're represented to healthcare consumers. This control can be threatened by newer, more interactive online venues like social media that allow for less screening and less predictability. Although social media, like any form of public communication, contains inherent risks, using social media in healthcare can help organizations differentiate their services in an increasingly competitive market. People Trust Online Health Information According to Ad Week, 40% of healthcare consumers trust health-related information they…

Social Media for Non-Profits: 3 Tips for Success

Relevance: 87%      Posted on: June 7, 2017

There are many questions that arise when doing social media for non-profits. Should you ask for donations? If so, how often? How often should you post? What should you post? If you are a non-profit manager, volunteer, or staff member, you may have questions like these when you sit down in front of your organization's Facebook, Twitter, and LinkedIn profiles. Below we share 3 tips for success when doing social media for non-profits. But, What Does Social Media for Non-Profits Even Look Like These Days? A lot of our non-profit clients start out by asking us what social media platforms they…

Yes, You Need A Social Media Policy for Your Small Business

Relevance: 85%      Posted on: July 6, 2016

For many small businesses, social media seems like a necessary evil: full of risks while holding the potential for great reward. Given this perspective, it's no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for what employees can post on social media. Unfortunately, overly strict social media policies can leave employees, volunteers, and other stakeholders feeling as though they are operating under a gag order. At the same time, if you don't adopt a social media policy for your small business,…

Non-Profit Social Media Ideas: 3 Organizations Who Are Killing It

Relevance: 85%      Posted on: October 24, 2018

If you are looking for non-profit social media ideas, you've probably looked for some inspiration in helping to get your Facebook, Twitter, or Instagram up and running. To help expedite the process, we've gathered a few of our favorite non-profits on social media for you here. Non-Profit #1: National Geographic's Instagram (@natgeo) As you know, Instagram is one of the most popular social media platforms out there that you're going to want to get your non-profit an account on. However, unlike Facebook or Twitter, Instagram relies almost entirely on your followers viewing your posts on their mobile devices. Although you can access Instagram…

How Healthcare Organizations Can Use Social Media for Relationship-Building

Relevance: 85%      Posted on: June 8, 2016

In previous posts, we've explained how healthcare organizations can use social media to create a healthy buzz. We've also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz could produce for your organization: meaningful relationships with your existing and future stakeholders. That seems like a lofty outcome. But, as other healthcare organizations have proven, it is achievable. Let’s investigate how healthcare organizations can use social media to build good relationships with their stakeholders.…