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Social Media for Small Business: 3 Do’s and Don’ts

Relevance: 100%      Posted on: June 14, 2017

Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you're a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory content, or slamming the competition on social media can be major traps and can actually hurt your sales in the long run. To help you avoid these and other pitfalls, below we share 3 do's and don'ts for doing social media for small business. Social…

Creating a Healthy Buzz: Why You Should Use Social Media in Healthcare

Relevance: 99%      Posted on: May 18, 2016

Leaders of the healthcare industry are smart to tread carefully when representing their organizations online. Healthcare organizations, not unlike most private and public organizations, want control over the way they're represented to healthcare consumers. This control can be threatened by newer, more interactive online venues like social media that allow for less screening and less predictability. Although social media, like any form of public communication, contains inherent risks, using social media in healthcare can help organizations differentiate their services in an increasingly competitive market. People Trust Online Health Information According to Ad Week, 40% of healthcare consumers trust health-related information they…

How To Supercharge Your Social Media Strategies Without Spending a Fortune

Relevance: 99%      Posted on: February 17, 2016

Social media strategies are no longer optional for businesses or non-profits. Customers and donors use social media to vet new products with their friends, to learn more about a business before purchasing, to learn more about a charity or cause before donating, and to interact with customer service if there's a problem or just want to express their brand loyalty. Keeping on top of social media can be expensive. In sheer hours alone, you may find you're engaging too much with your social media channels. Working to supercharge your social media strategies doesn't have to break the bank, however, if…

How Healthcare Organizations Can Use Social Media for Relationship-Building

Relevance: 98%      Posted on: June 8, 2016

In previous posts, we've explained how healthcare organizations can use social media to create a healthy buzz. We've also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz could produce for your organization: meaningful relationships with your existing and future stakeholders. That seems like a lofty outcome. But, as other healthcare organizations have proven, it is achievable. Let’s investigate how healthcare organizations can use social media to build good relationships with their stakeholders.…

Social Media for Non-Profits: 3 Tips for Success

Relevance: 98%      Posted on: June 7, 2017

There are many questions that arise when doing social media for non-profits. Should you ask for donations? If so, how often? How often should you post? What should you post? If you are a non-profit manager, volunteer, or staff member, you may have questions like these when you sit down in front of your organization's Facebook, Twitter, and LinkedIn profiles. Below we share 3 tips for success when doing social media for non-profits. But, What Does Social Media for Non-Profits Even Look Like These Days? A lot of our non-profit clients start out by asking us what social media platforms they…

3 Common Social Media Marketing Challenges and How to Solve Them

Relevance: 98%      Posted on: August 10, 2016

Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to…

Yes, You Need A Social Media Policy for Your Small Business

Relevance: 97%      Posted on: July 6, 2016

For many small businesses, social media seems like a necessary evil: full of risks while holding the potential for great reward. Given this perspective, it's no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for what employees can post on social media. Unfortunately, overly strict social media policies can leave employees, volunteers, and other stakeholders feeling as though they are operating under a gag order. At the same time, if you don't adopt a social media policy for your small business,…

Not Magic: Who’s On Facebook, Twitter, and YouTube in the U.S.

Relevance: 47%      Posted on: May 25, 2016

Despite claims to the contrary, social media isn’t magic. It's simply a large group of people who log on to same platform. This means that simply creating a Facebook page does not guarantee you will have a 200% increase in the number of new customers who find your website. So why use social media for your business? Because there are lots and lots of people who log on to each platform. And many of them could be potential customers, if you know where to look. Below we explore who's on social media to give you a more in-depth idea of…

3 Digital Marketing Tools for Small Businesses

Relevance: 43%      Posted on: April 20, 2016

Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it's easy to get lost down a rabbit hole of free trials. That's why we've collected 3 tools that can help you get started marketing your business without breaking the bank. WooRank Let's start with some basics. Before you start posting on social media and trying…

Digital Marketing Fundamentals Everyone Should Know

Relevance: 41%      Posted on: June 21, 2017

Digital marketing fundamentals are becoming important whether you're a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what's available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It's important to inform yourself on how you can reach new customers, donors, or clients using today's emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv,…