Search Results for: social media

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How To Supercharge Your Social Media Strategies Without Spending a Fortune

Relevance: 100%      Posted on: February 17, 2016

Social media is no longer optional for businesses. Customers use social media to vet new products with their friends, to learn more about a business before purchasing, and to interact with customer service if there's a problem or just want to express their brand loyalty. Keeping on top of social media can be expensive. In sheer hours alone, you may find you're engaging too much with your social media channels. Working to supercharge your social media strategies doesn't have to break the bank, however, if you know what you're doing. What Social Media Strategies Should Businesses Use? According to William…

Creating a Healthy Buzz: Why You Should Use Social Media in Healthcare

Relevance: 100%      Posted on: May 18, 2016

Leaders of the healthcare industry are smart to tread carefully when representing their organizations online. Healthcare organizations, not unlike most private and public organizations, want control over the way they're represented to healthcare consumers. This control can be threatened by newer, more interactive online venues like social media that allow for less screening and less predictability. Although social media, like any form of public communication, contains inherent risks, using social media in healthcare can help organizations differentiate their services in an increasingly competitive market. People Trust Online Health Information According to Ad Week, 40% of healthcare consumers trust health-related information they…

How Healthcare Organizations Can Use Social Media for Relationship-Building

Relevance: 99%      Posted on: June 8, 2016

In previous posts, we've explained how healthcare organizations can use social media to create a healthy buzz. We've also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz could produce for your organization: meaningful relationships with your existing and future stakeholders. That seems like a lofty outcome. But, as other healthcare organizations have proven, it is achievable. Let’s investigate how healthcare organizations can use social media to build good relationships with their stakeholders.…

3 Common Social Media Marketing Challenges and How to Solve Them

Relevance: 99%      Posted on: August 10, 2016

Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to…

Yes, You Need A Social Media Policy for Your Small Business

Relevance: 99%      Posted on: July 6, 2016

For many small businesses, social media seems like a necessary evil: full of risks while holding the potential for great reward. Given this perspective, it's no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for what employees can post on social media. Unfortunately, overly strict social media policies can leave employees, volunteers, and other stakeholders feeling as though they are operating under a gag order. At the same time, if you don't adopt a social media policy for your small business,…

Not Magic: Who’s On Facebook, Twitter, and YouTube in the U.S.

Relevance: 37%      Posted on: May 25, 2016

Despite claims to the contrary, social media isn’t magic. It's simply a large group of people who log on to same platform. This means that simply creating a Facebook page does not guarantee you will have a 200% increase in the number of new customers who find your website. So why use social media for your business? Because there are lots and lots of people who log on to each platform. And many of them could be potential customers, if you know where to look. Below we explore who's on social media to give you a more in-depth idea of…

3 Digital Marketing Tools for Small Businesses

Relevance: 34%      Posted on: April 20, 2016

Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it's easy to get lost down a rabbit hole of free trials. That's why we've collected 3 tools that can help you get started marketing your business without breaking the bank. WooRank Let's start with some basics. Before you start posting on social media and trying…

3 Awesome and Cheap Content Marketing Tools for Small Businesses and Non-Profits

Relevance: 31%      Posted on: January 4, 2017

If you're looking for content marketing tools to help you promote your content online, you may find there aren't a lot available. Content marketing is relatively new in the world of marketing, and software developers are just now beginning to create packages that help people develop and deploy killer content. Many of these packages are incredibly expensive, however, and include thousands of dollars in miscellaneous "set-up fees," putting them out of reach for the average small business owner or non-profit manager. To help you get started with some of the tools we love, below we give our personal picks for…

Traditional Marketing vs Digital Marketing: 3 Things To Consider

Relevance: 28%      Posted on: October 12, 2016

There's a lot of buzz about digital marketing these days, but is it really more effective than digital marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you're a small business or non-profit, you may be struggling with these very issues. Most of our clients understand that digital marketing is important, but many wonder if digital marketing is really more effective than traditional marketing. To help them (and you) consider all the options, below are three factors to consider when launching your next marketing campaign. Before getting to…

3 Tips for LinkedIn Marketing for Small Businesses and Non-Profits

Relevance: 25%      Posted on: January 11, 2017

LinkedIn marketing is a great way for small businesses, non-profits, and really any organization to develop quality leads. There are currently over 467,000,000 prospective customers, donors, and clients on LinkedIn! If you're looking to develop solid connections over social media and find yourself lost in the sea of social media marketing, LinkedIn is a great choice to focus your efforts on. If you're not sure how to get started, however, check out our 3 tips for LinkedIn marketing below. Why LinkedIn Marketing Is a Great Way to Reach People Many smaller organizations focus on Facebook because it's familiar to them and…