Search Results for: digital marketing

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Traditional Marketing vs Digital Marketing: 3 Things To Consider

Relevance: 100%      Posted on: October 12, 2016

There's a lot of buzz about digital marketing these days, but is it really more effective than digital marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you're a small business or non-profit, you may be struggling with these very issues. Most of our clients understand that digital marketing is important, but many wonder if digital marketing is really more effective than traditional marketing. To help them (and you) consider all the options, below are three factors to consider when launching your next marketing campaign. Before getting to…

Digital Marketing Fundamentals Everyone Should Know

Relevance: 94%      Posted on: June 21, 2017

Digital marketing fundamentals are becoming important whether you're a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what's available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It's important to inform yourself on how you can reach new customers, donors, or clients using today's emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv,…

3 Ways Digital Marketing and UX Support Each Other

Relevance: 90%      Posted on: February 1, 2017

Digital marketing and UX support each other if each is used properly to further your business goals. As we mentioned in an article for Salesforce, when you are marketing your organization online, it's essential to think about how people will encounter that marketing. How will they use it? What will it look like on their screen? What will make them more likely to click, subscribe, or make a purchase? These are basic questions to consider when you're marketing, but they become especially important to think about when marketing online. If the experience your website provides to users contradicts your overall…

Gift Guide: The 5 Best Digital Marketing Books for Small Businesses and Non-Profits

Relevance: 88%      Posted on: December 14, 2016

If you're shopping for the entrepreneur or non-profit manager in your life, consider grabbing them one of the best digital marketing books for small businesses and non-profits. Smaller organizations often have to learn to be their own marketers. They often get periodic boosts from organizations like ours that cater to smaller organizations, but limited budgets mean that the rest of the time they need to learn to market themselves on their own. Below we give our personal picks for the 5 best digital marketing books for small businesses and non-profits. Consider picking these up yourself or giving them as a…

3 Digital Marketing Tools for Small Businesses

Relevance: 86%      Posted on: April 20, 2016

Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it's easy to get lost down a rabbit hole of free trials. That's why we've collected 3 tools that can help you get started marketing your business without breaking the bank. WooRank Let's start with some basics. Before you start posting on social media and trying…

3 Tips for Keeping on Top of Digital Marketing Trends

Relevance: 79%      Posted on: December 9, 2015

Whether you're a small business owner, a consultant, or a member of a team within a large business, digital marketing trends are notoriously hard to keep on top of. Search engines are constantly changing the rules they use to prioritize search results for users. New tools are launched almost every day for finding, managing, and distributing content. Social media is radically changing the landscape as users are empowered to develop their own customized content streams that may or may not include your brand. How Do You Keep Track of Digital Marketing Trends? We won't lie: it isn't easy. And no matter what…

Why You Shouldn’t Sign a 12 Month Website Contract

Relevance: 65%      Posted on: June 28, 2017

Signing a 12 month website contract with a digital marketing agency is almost never a good idea. If you're a small business or non-profit, you have probably been offered a "deal" on a website in exchange for signing a 12 month contract with a digital marketing agency. Typically, this contract requires that any changes, redesigns, or updates go through the agency that built your website. Sometimes, the contract also offers a payment plan that allows you to pay for your website over 12 months. Though they may seem like a good idea at first glance, 12 month website contracts lock…

An Inbound Marketing Strategy: Why Every Business Needs One

Relevance: 48%      Posted on: December 16, 2015

If you're reading this and you own a business, chances are you need an inbound marketing strategy. Think of it this way: according to Ad Age, digital advertising will represent 36% of all U.S. ad spending by 2019. Why? Probably because over 80% of people start shopping by searching for information online. This means that if you want to grow your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need…

3 Reasons Why SEO Matters for Smaller Organizations

Relevance: 44%      Posted on: October 11, 2017

If you're a small business owner or non-profit manager, you may have wondered why SEO matters. Search engine optimization sounds like something that only applies to large corporations. It sounds like something that only people with million dollar advertising budgets can afford. If this is what you think about when you think about SEO, you're probably thinking about national SEO or the ability to be the top search result for an entire country for a relatively simple keyword like "digital marketing." If this is how you think about SEO, however, you might be completely neglecting the form of SEO that can…

3 Local SEO Tips for Small Businesses

Relevance: 42%      Posted on: September 21, 2016

If you're looking for local SEO tips for small businesses, look no further. If you're not sure what local SEO is, this is also the post for you. As we mentioned in a previous post, there are really two kinds of search engine optimization: local SEO and national SEO. National SEO is the front page of Google, where you compete against the largest companies in the world for any keyword. Local SEO, on the other hand, is the way that Google ranks search results for keywords that are specific to a location. Whereas national SEO is very competitive and is very…